Short vertical video
Videos for Reels, TikTok and Shorts: fast-paced editing, captions and clear opening seconds. You get versions in several lengths, because organic posts and paid campaigns perform best at different durations.
UGC video content
UGC video ads that build trust.
Vertical video for Reels, TikTok and Shorts, plus static creatives in the same style.
We produce UGC for your brand: short smartphone videos in the style of a genuine recommendation. Then we connect them to your product pages, ad catalog and server-side tracking, so you can see which version actually drives sales.
UGC from shoot to setup
Content ready to sell from day one.
UGC works because it feels like a genuine recommendation: a smartphone in hand, a natural voice and an opening that stops the scroll within 3 seconds. You get its full value when the video lands in the right spot in your store, in a format your ads manager accepts, with tracking that shows whether it worked. We take care of both parts, production and setup, so your content is ready to sell from day one.
We handle creator selection, the brief and editing, and at the same time we add the finished videos to your product pages, prepare them for ad platforms such as Meta and TikTok and close the gaps in server-side tracking. That way, you plan the next shoot based on a side-by-side comparison of creatives from the same period.
Vertical video
9:16 for Reels, TikTok and Shorts, with square versions for the feed
Hook variants
Several openings of the same video for creative testing in your campaigns
On-site setup
Product pages and Stories sections that keep load times fast
Server-side tracking
Events counted on the server alongside the pixel, so your sales data is complete and every sale is counted once
Six formats we produce.
Each format works at a different stage of the buyer’s journey: one reaches new audiences, another persuades on the product page, and a third closes the sale in remarketing, meaning ads shown to people who have already visited your store.
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Unboxing & first impressions
Unpacking, close-ups of the craftsmanship and the moment of surprise help shoppers get to know the product before they buy. When you launch a new collection or variant, this format makes a strong introduction.
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Product demo & tutorial
A step-by-step demo, an answer to a typical objection or a comparison of variants. This content works hardest on the product page and in remarketing, when a shopper is close to buying.
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Product in everyday use
A format familiar from “get ready with me” videos: the product shown during ordinary routines, in natural light. It builds brand credibility and gives you long takes that we later cut into several separate creatives.
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Testimonials
Statements about a specific experience with the product, based on real use. We match them with reviews collected in your store, so the message stays consistent across your ads and your website.
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Static UGC-style creatives
Smartphone photos, message screenshots and comment collages cost little to produce. They work well in Stories and let you test messages quickly before you shoot video.
Creators
Creators and licenses agreed before the shoot.
We choose the person on camera and agree on the content license together with you before recording, so you know upfront where and for how long the content can run.
Brief & script
Brief, script and a creator matched to your audience.
From day one, the creator knows what matters to your brand. They receive a brief with the key message, a list of objections to address, framing and lighting requirements and a draft script with several hook variants. With that brief in hand, the creator needs fewer reshoots and delivers content that matches what you actually sell.
We match the person on camera to your target audience and channel. If a viewer is just discovering the category, the same product needs a different story than it does for someone comparing specific variants. We also agree on the number of backup takes, because we want one shoot to cover several months of campaigns.
| Creator agreement term | What we agree on before the shoot |
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| Scope of use | Organic posts, paid campaigns, website and product pages, email campaigns, sales materials |
| License period | How long the content can run in ads, and how to extend the license without a new shoot |
| Territory | The markets where your campaigns run—important if you sell in several markets |
| Whitelisting & Spark Ads | Consent to run ads from the creator’s profile, ad account access and how long the permissions last |
| Editing rights | The right to re-edit, shorten, add captions and create new hook variants |
| Raw footage | Handover of the source footage, so you can build new creatives without another shoot |
Technical layer
Technical setup, handled by us.
Once the videos are ready, they still need to go live on your site, meet the requirements of ad platforms such as Meta and TikTok and be measured. That’s development work, and we handle it too, so one team covers everything from the shoot to tracking.
Video on your site
Video on product pages and the homepage.
We place the videos where the buying decision actually happens: in the product page gallery, in a Stories section on the homepage and in carousels tied to a specific variant. We build the section as a store component connected to your existing admin panel, so you can swap the content yourself, with no developer needed.
Performance is part of the job: videos load only on interaction, lightweight preview tiles show in the meantime, and we match formats and resolutions to each device. That way, the video section adds nothing to your Largest Contentful Paint (LCP), and the page still reacts quickly to the first tap on mobile.
- MedusaJS
- Shopify
- WooCommerce
- WordPress
- Next.js
Feeds & catalogs
Product feeds and ad catalogs that meet platform requirements.
An ad catalog has different requirements than your storefront. If a video from the product gallery lands in the product feed (the file platforms use to build ads for your product range) as the main image, the platform may reject the whole item or show an ad frame with no product in it. That’s why our feed generator filters videos out of the product images, keeps the image order intact and checks the required fields before publishing.
We refresh the feed automatically on a fixed schedule (CRON) and after every product change, and rejected items go into a report with the reason for rejection. We add a preview of what the platform will actually see, plus an update history, so you can easily pinpoint when the catalog stopped matching your product range.
- Google Merchant Center
- XML feeds
- Meta catalogs
- CRON
Creative tracking
Which video sold—tracking and comparing creatives.
When you test creatives, the data can be uneven: if some events never reach the platform, the losses hit hardest the videos watched on devices with stricter privacy settings. In that case, the test winner may simply be the video whose audience was tracked better. That’s why, before we compare creatives, we close the gaps in server-side tracking and check that conversion counts match the orders in your store, so you evaluate every video on equal terms.
The second step is consistent naming. We label videos and ad sets with one pattern (creator, format, hook variant, length), so a per-creative report is easy to read without guessing what a file name stands for. We deliver findings as decisions: which variant gets more budget, which to re-edit and which to retire. Once the results are in, we plan the next shoot around the variants that performed best.
- Meta Conversions API
- Meta Pixel
- GA4
- Consent Mode
Process
Five stages from brief to insights.
From the core message to data-backed decisions, each of the five stages ends with something you can review and approve.
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01
Brief & strategy
We define the product, target audience, objections to address and the channels where the ads will run. The output is a list of topics and hook variants to test in the first round.
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02
Creator selection
We propose creators who fit your audience and format, agree on license scope, period and territory, and decide whether to include whitelisting and Spark Ads.
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03
Production & editing
Recording, checking the footage against the brief, editing, captions, hook variants and export in the formats each channel requires.
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04
Setup & tracking
Publishing the videos on your site and product pages, preparing files for your ads manager, checking the feed and finalizing server-side events.
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05
Iteration
We compare creative results, identify the winning variants and plan the next batch, so it builds on what already works and on proven footage.
Delivery
What’s in the package.
Files ready to upload to your campaign the same day, with every format and usage right sorted out in advance.
- 9:16 vertical formats for Reels, TikTok and Shorts
- Square and 4:5 versions for the feed and campaign placements
- Versions with burned-in captions and clean versions with no on-screen text
- Several hook variants of the same video for testing
- Short cuts for remarketing and longer versions for product pages
- Raw footage for future edits and new creatives
- Still frames taken from the video for Stories and image ads
- A written license for use in paid campaigns
- File names that match your campaign and ad set structure
- Files prepared to meet your ads manager’s technical specs
Working together
From a single package to ongoing production.
From a one-off format test to ongoing production that feeds your campaigns with new creatives every month.
Starter package
Your brand’s first test of the UGC format. You check whether this type of content resonates with your audience before you build a strategy on it.
- Brief and scripts for one product or product line
- One creator matched to your target audience
- A set of short vertical videos with hook variants
- Captioned and uncaptioned versions, plus still frames
- Paid campaign license for an agreed period
- Setup guidance for your ads manager
Scale package
For brands with campaigns already running that need fresh creatives before ad fatigue sets in. Production and technical setup in one package.
- Multiple creators and formats in one round
- Comparison tests of hooks and video lengths
- Video setup on product pages and in Stories sections
- Video optimization for page load time
- Product feed and ad catalog checks
- Whitelisting and Spark Ads, if included in the scope
- A report with findings: what to scale and what to re-edit
Content subscription
A steady flow of new content every month, with the technical side handled by us. Your campaigns get fresh creatives before their performance drops.
- A set number of videos every month
- A steady pool of proven creators
- A topic plan based on results from previous rounds
- Ongoing upkeep of server-side tracking and marketing consent
- Regular updates to videos on your site and in the feed
- Recurring reviews of results and priorities
Who it’s for
Where UGC pays off.
UGC pays off when trust and seeing the product in action drive the buying decision.
Product brands
Physical products that customers need to see in motion and in real use to understand how they differ from a cheaper alternative.
Online stores
Stores that want to raise product page conversion and complement campaigns built only on studio creatives.
Apps & SaaS
Screen recordings with user commentary that show a specific use case and shorten the path to the first sign-up.
Local services
Service businesses where customers choose based on a face, a tone of voice and proof that others have used the service and were happy with it.
Community-driven brands
Companies that publish regularly and need a steady flow of content to keep up the pace across several channels at once.
FAQ
Common questions about UGC.
How is UGC different from a regular photo shoot or a commercial?
The difference is the point of view. A commercial shows the product the way the brand wants to present it, while UGC shows it the way its user sees it—shot on a smartphone, in an everyday situation, with commentary on a specific experience. Each format serves a different stage of the buyer’s journey, so in most cases the two complement each other well.
Can I use this content in paid ads?
Yes. We agree on the paid campaign license before the shoot and put it in the creator agreement: scope, period and territory. Whitelisting and Spark Ads, which means running ads from the creator’s profile, are covered separately, because they require permissions in the ad account and have their own validity period.
How many variants does a creative test need to be meaningful?
A meaningful test starts with several hook variants of the same video, because the first few seconds have the biggest impact on whether viewers stop scrolling. That’s why every package includes several openings, captioned and uncaptioned versions and different lengths. The exact number depends on your campaign budget: each variant needs enough traffic to collect data that supports a conclusion.
Will video on product pages slow down my store?
Slowdowns usually come from how videos are embedded: a plugin that adds an external player to every page, including pages with no video at all. We self-host the videos and load them only when they’re needed, and we reserve space for them in advance, so the layout stays in place while the page loads. We measure load time before and after launch, on mobile and on a slower connection, to confirm that the video section leaves your store’s performance scores unchanged.
How do I measure whether a specific creative actually drove sales?
A single purchase usually follows several touchpoints with the brand, so credit for it is shared across more than one creative. In practice, we make sure purchase events reach the platform complete and counted once, and then we compare creatives against each other on the same terms and over the same period. On top of that, we use metrics that work independently of attribution (assigning a sale to a specific ad): viewer retention in the first seconds, watch time and cost per visit to the product page. Together, these metrics show which video deserves a bigger budget.
I already have content from my customers. Can I put it to use?
Yes. We review what you have, check the usage rights, pick the clips that work for editing and build creatives from them in the formats each platform requires. Along the way, we set up a process for collecting this kind of content, so every new file arrives with clear consent for use in ads.
Start with one package and let the data show what works.
Email us what you sell and where you run your campaigns. We reply within one business day with questions, then propose formats, a production scope and a plan for setting up the videos on your site and in your tracking.